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424 FIFTH Launch at the Hudson’s Bay

The outfits showcased at the Spring/Summer '14 Preview.

The outfits showcased at the Spring/Summer ’14 Preview.

Last week Lord & Taylor launched the new line 424 FIFTH at the downtown Vancouver location of the Hudson’s Bay.  Chief Creative Officer Marie Holman-Rao explained the name behind 424 FIFTH came from Lord & Taylor’s head office address in New York, how original is that?

The line captivated my imagination, there’s an outfit for every occasion, really.
424 FIFTH was on point from original prints and colours to specific garment design structure.

Breaking it down, the colours and prints reminded me of the 90’s with bright neons and summer-inspired graphics on pieces such as jackets, skirts and accessories with oceanic scenery.

While the scenic print was very popular among the crowd, the piece that stuck out most was the top with mixed prints of leopard and stripes (seen below with the blue Birdcage skirt, which was my favourite look showcased).

(Left) Western Editor of FASHION MAGAZINE Joy Pecknold & 424 FIFTH's Chief Creative Officer Marie Holman-Rao discussing details about my favourite look of the evening.  The Birdcage Skirt is a staple piece for Spring/Summer '14.

(Left) Western Editor of FASHION MAGAZINE Joy Pecknold & 424 FIFTH’s Chief Creative Officer Marie Holman-Rao discussing details about my favourite look of the evening. The Birdcage Skirt is a staple piece for Spring/Summer ’14.

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Another 90’s trend that is making a comeback this season, surprisingly, is matching bottoms with top prints.  Personally, I prefer mixing prints for an edgier look, but I am going to experiment with this trend and see how I like it.
With energizing neon colours, there were many neutral pieces also if you’re looking to tone down the brightness.

The garment design was impressive, the talent behind the brand is visible with unique details.  As mentioned, the Birdcage skirt was my favourite piece of the preview, it’s high fashion, mature and ready to wear on Vancouver’s runway everyday;  dress it up for the office or style it for the weekend.

While colour and prints are always fun to play with, the design and cut of the garment has higher value with how it compliments your body with fit.  ‘Popularity’ among colours and prints are always changing with seasons (and most of the time while the season runs it’s course), however, a flattering piece is timeless.

Sharday, myself & Leonie doing what bloggers do.

Sharday, myself & Leonie doing what bloggers do.

(Left to Right)  Jigme of Mine & Yours co., Leonie Markhorst of The Signature Bow, Moi, Courtney of Mine & Yours co., Sharday Orbach of Shardette Blog.

In all, big fan of the 90’s comeback- welcoming a very exciting Spring and Summer, and in an affordable price range.  For more pictures and details of 424 FIFTH’s launch tour, follow on instagram and twitter with #LetStyleReign.

Finishing the night with an Oscar Picture!  Obviously necessary…

Finishing the night with an Oscar Picture!  Obviously necessary…

MMXO

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